There is nothing more annoying than watching sales people talk news, sports, and weather with their customers; stop talking news, sports, and weather to build rapport with your customers!
Some sales people talk about the daily news or how the Browns just fired Freddie Kitchens.
Others say things like,”Oh, this is some beautiful weather we’re having today” or “My oh my, we’re having some beautiful weather today”.
These “rapport” building techniques do nothing for you, yet some sales trainers tell you to do these kinds of things to build rapport with your customers.
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Your customer does not come to your store to talk about news, sports and weather; so stop talking news, sports and weather to build rapport!
They talk news, sports, and weather with their co-workers, family, and their friends.
The last thing they want to do is come to your store to solve a problem and be stuck talking to your sales people about the same things they talk with everyone else about.
Your customers are at your stores, or calling your locations because they have problems and they’re looking for solutions.
If you’re a sales person who is wasting your customers precious time to talk about news, sports, and weather then you’re missing the point.
Take the time your customers give you to talk about the problems they’re trying to solve.
Learn your customers deepest desires and how your product/services will make a difference in your customers life, because this is all your customer cares about.
They don’t care to talk news, sports and weather with you.
Start talking with your customers about how your products/services will be the solution to their problems.