Its important to make sure your marketing and sales team are working together at your RV dealership.
We’ve all heard stories about how a dealerships marketing and sales team didn’t work well together and it hurt their dealership, and we want to learn from their mistakes.
The biggest mistake you can make as an RV dealership is thinking there is such thing as marketing vs. sales. The truth is, you have to have marketing AND sales.
Without customer leads for your sales team you sell no RV’s.
Without a trained sales team to close your customer leads you sell minimal RV’s.
The goal is to have marketing and sales at your RV dealership.
When you have an amazing marketing team getting customer leads for your sales team and a sales team of closers, life is good at the dealership.
When you have customer leads sparingly and a sales team that is mediocre time will be tough.
Moral of the story?
Make sure you have the right marketing and sales team before you waste your time and marketing spend.
To be an efficient and lean RV dealership that continuously closes deals you have to have the right team.
Focus on getting the right marketing and sales team at your dealership and your sales goals won’t be so hard to reach.