What Comes First Sales Or Marketing?
To be successful in business you need to know what comes first sales or marketing?
There are 2 things you have to focus on in business, attention and cash flow.
Attention being your marketing and how well you stay in front of your customers and target market.
Cash flow being your sales team being able to close deals to generate revenue for your company.
But, what comes first sales or marketing?
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Without marketing, nobody will know about your products so how will you sell them?
Without sales, nobody will buy your product or service… so which one comes first?
In my opinion, sales should come before marketing.
If you don’t have a team who can sell your products or services then who cares?
You could have 100, 200, 500, or even 1000 leads coming in but if you don’t have a sales team that can close the deal and generate cash flow then what is the point?
Some companies come up with an “amazing” product or service that “everyone” will need and buy, but when they try to sell it, nobody buys.
This is a classic example of a business owner who didn’t understand their market before they put together their product or service.
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If you have a product or service, and you have a team that is actively selling it, then you know your market and customer is ready to buy AND that your product/service is seen as valuable in the market.
Once you have a sales team that is selling a valuable product or service, now you can add fuel to the fire and ramp up your marketing, because now you know the leads and traffic will turn in to sales and cash flow.
If you go the opposite way and start with your marketing, you could be spending money for leads that will never sell because you don’t have the sales team that can close the deal.
This is why I believe a good rule in business is to start with sales.
Do whatever it takes to get sales generated from your product/services.
Survey your market and target customer to see what needs and whats aren’t being filled by their current providers and tailor your products and services to fill those gaps.
Once you have a product or service that is selling and a sales team that can close the deal, now pour fuel on the fire and ramp up your marketing team and spend.
A company will only be as strong as their weakest link, and the link that you need to make the strongest is your sales link.
Moral of the story; be sure to have a sales team of closers before you pour money into your marketing.