All internet departments are run differently and in that, all internet directors and BDC Reps are different too. But being different is something that makes us unique and helps us stand out against the competition. This blog explains a few different ways BDC Reps can stand out against the competition in 2020.
The top ways Rep’s can stand out are by implementing these three things into their digital strategy:
1. Introduction Video’s
2. Clean and Helpful Signatures
3. Social Media Strategies
One of the things that made the biggest impact on my Internet Manager career was making an Introduction video. This video had “client testimonials” and explained what I could do for my clients. It allowed them to know upfront all the different services that I provided which helped make me more of a person rather than just some imaginary figure behind a keyboard.
Clean and Helpful Signatures
Another thing I did was I made sure that my signature had aesthetic appeal while also including valuable information. I included a custom made graphic that had my picture so customers could recognize me along with all my contact information including my direct cellphone number. This gave them direct access to me without them getting lost in transfers through the dealership receptionist.
Reps can also add a “get approved for financing” option at the bottom of their signature. This makes it easy for customers to click the link and submit their credit directly to the dealership.
Social Media Strategies
Through these social media outlets, I was able to help our customers receive useful information while making it easy for others to find us through social search. I even ended up helping the dealership rank on the first page of Google in our area for the search phrase “How To Pair Your Phone to BlueTooth on Hyundai Sonata”.
The video provided helpful information for our customers and prospects alike. It also gave us a higher ranking for a valuable keyword on Google. Without any promotion, the video itself ended up getting over 100,000 views. Not too bad for a $0 marketing budget.
Change can be a scary thing at first but in the end, you’ll be thankful you tried. With that being said, the more you do these simple things, the more successful you and your dealership will be. Thanks for reading ways BDC Reps can stand out against the competition in 2020 and I look forward to seeing how these tips helped you in 2020.
Until Next Time, Stay Pushing,