The New Year is a time most people commit to doing things differently. Doing things better. And your Internet Department is no different. This year can be the year that your internet department gains more leads, books more appointments, and help sell more cars. This blog explains what your internet department should be doing in 2020.
How can you do this you might be asking? Well, you can start by doing a few simple things that will make a whole world of difference.
The first thing your 2020 internet strategy should have in it is the use of video.
Whether you’re using video messaging to communicate with leads, YouTube videos to boost your SEO score, or micro-videos to share on social media, video needs to be on your mind. In a world where pictures are worth 1,000 words, videos are worth 10,000. The more you incorporate video into you’re internet marketing strategy the better.
The second thing you need to focus on is optimizing your website. This can be done by making sure the user experience is straightforward and seamless. It’s surprising to see how many dealer websites aren’t optimized correctly or even mobile-friendly. I suggest trying the lead submission process yourself along just to see how easy it is for your customers to submit their information. Also, it helps to make at least 3 SWOT analysis of your competitor’s websites to make sure your website is better than theirs. These SWOTS will also give you creative ideas on what to add to your website.
The final thing your 2020 internet strategy should include is Social Media ads. It’s no surprise that we are becoming an ever more connected society through the use of social media. With that being said, every dealership should be doing their best to harness the power of these tools to gain and convert leads. Platforms like FB and IG provide low-cost ads with supreme laser targeting options for the audience that you want to reach. They also have a built-in CRM which allows you to stay connected and organized while talking to customers on the channel. Apps like YouTube also provide a great way to build up your SEO score while providing valuable information to your customer base.
2020 can be a fantastic year for your internet department to flourish.