New Hires Can Get Expensive
It can get expensive to hire new employees and it is not getting cheaper.
The average cost of an employee is 1.25-1.4x their salary. This means a $50,000/year employee will usually cost your business $62,500/year.
Don’t get me wrong, bringing great people into your dealership or company is an important part of making sure your company succeeds.
However, this doesn’t mean you have to hire your own team to get the most bang for your buck.
Most companies don’t understand that it takes more then 1 person to handle a digital and social media marketing strategy.
To be found in today’s digital age you have to provide consistent content, photos, videos, ads, etc, and to hire employees to do that can get expensive.
Adding a social media manager to your team (national average 54k/year) will only add one piece to the puzzle and that person will still need help.
This leads to paying extra graphic designers, videographers, web site developers and other professionals to get the work done.
Things like this can add a lot of unexpected cost to your dealership and will affect your bottom line.
Outsourcing Can Be A Great Investment
When you outsource your digital and social media marketing to a company who work in your industry, you usually get more bang for your buck at a lower annual cost.
When you pair a great team that has industry specific knowledge and marketing experience with your business or dealership you get an efficient team that will help grow your online brand and customer leads.
If you hire the wrong person or who you put in the position doesn’t know what they’re doing, it can get expensive.
Some hires cost your dealership a lot of customers and they can burn a hole in your pocket with wasteful ad spends while they try to figure out what works.
Experience or Risk
The next downfall to hiring someone into your dealership or company for social media and digital marketing is it’s a relatively new space.
When a company hires someone with a degree in “social media or digital marketing”, what this really means is they’re willing to take a risk on someone with no experience.
Good digital and social media marketing comes from trial and error and is something you learn by doing.
College students spend time in the classroom and learn from professors who may have never ran a successful digital and/or social media marketing campaign and it’s counter-productive.
While the person you’re hiring fresh out of college has been spending time in the class room learning about the war of 1812, your digital marketing companies have been testing and learning what works and what doesn’t in your industry.
One of the best things about digital and social media marketing agencies is before you hire them, they’re using other peoples money to learn what works and what doesn’t in the respective industries.
Your dealership or company will benefit from this because now your money is spent more efficiently and you’re not spending cash on R&D for your digital and social media marketing.
This is a huge upside for any company because you will waste less money on unsuccessful campaigns and you will save time by using a company that has already learned a lot of the mistakes with OPM. (Other Peoples Money)
Outsource To A Professional
With professional marketing companies in almost any industry, it makes sense to outsource.
Just as you would go to a heart surgeon for heart surgery you should go to a digital and social media marketing company for digital and social media marketing.
In the digital age we live today you can find companies who specialize in dealerships, doctors, lawyers, and everything else in between.
The good digital and social media marketing agencies will already have the team in place to grow your business and they won’t waste your time or money like a new hire might.
Outsourcing your digital and social media marketing to professionals in your industry will allow your company to focus on increasing sales and creating relationships with new customers.
No more worrying about how you’re going to get customer views from your digital and social marketing because you have an experienced team handling it for you.
Next time you’re re-evaluating your RV Dealerships or companies digital and social media marketing strategy think about outsourcing it because there might be an agency you can use that will be more efficient and yield better results for your company.