Social Media Marketing
Discover Helpful Ways to Execute More Leads, Brand Awareness, and Increase Engagement.
Below are 6 of the most asked questions about Social Media Marketing
What Are Good Social Media Strategies?
There are multiple strategies to implement, depending on your business goals. Keep in mind that every strategy has best practices to follow. In order to determine the best strategy consider your goals, such as:
- Reaching More People In A Certain Area
- Reaching A Particular Demographic
- Running A Campaign For An Upcoming Event
- Launching A New Book Or A New Product
Once you've captured a set of goals, it's time to isolate a few strategies that will produce results.
Is Social Media Marketing Important For Small Businesses?
Social Media marketing is important for any business big or small. If you are a small business, social media is a way to connect to your audience, find your audience, and to build community.
Even small start-ups, with the right branding and social media strategy can make a huge impact online.
There's no secret way to implement a flawless social media campaign.
But creating an online presence is a necessity. Telecommunication Union reported that 3.2 billion people are engaging online on a daily basis. 3.2 BILLION! Wouldn't you want to capture at least 100,000 of that engagement? If your answer is yes, we want to provide you with key tools and tactics needed to understand social media.
What Is Social Media Marketing?
Social Media Marketing is the process of creating content that is custom to the social media platform you're using to publish content. Social media is used to build user engagement and to promote your company products or services. Businesses use social media marketing to led traffic to email lists, websites, events and other lead platforms as well.
There are other advantages to using social media marketing such as building your brand, increasing sales and creating awareness for various campaigns. The most commonly used platforms are:
- Facebook with over 2 billion users engaged daily
- Instagram with 1 billion users engaged daily
- Twitter with 326 million users engaged daily
- Tumblr with 456 million users engaged daily
- LinkedIn with 610 million users engaged daily
Reported by influencermarketinghub.com
As you're considering using social media, think about how you want to use, the financial invest you’d like to make, and the overall goals of your business. Thinking about the goals of your business long term and short term will help you create a sustainable plan.
Often times, businesses misuse social media, due to a lack of strategy or even the ‘know-how’ of getting started. We are going to teach you how to use social media and how to avoid the mistakes.
What Are The Best Social Media Marketing Tools?
The best tools for your social media marketing can only be determined by the goals you have for your social media strategy. For every tool there's a different functionality to understand and leverage. You want to streamline the tools you use because there are 100 ways to measure one thing.
For instance, if your goal is to leverage automation there’s a few tools you can use; Hootsuite, Buffer, Later etc.
Each tool has it’s own advantages but once again you must consider how each tool makes sense to your marketing objectives.
Manage your social media smarter not harder. Some tools are paid, some are free.
Want to grow your audience? Keep track of your demographics based on engagement? We’ve curated a list of the most useful tools and how to properly using them for your social media campaign.
What Is A Social Media Marketing Plan?
A social media marketing plan is an actionable guide that lists your objectives, goals, and metrics for your social media marketing.
A plan is meant to guide you through each action that will led you to success.
During this process you have a an opportunity to experiment with how you post, when you post and how your audience engages with you.
Understanding all three of metrics will help you streamline your content, which in turn, can help you save money and increase sells.
With any social media marketing plan, your goal is to be intention and provide your audience with content that they want to see. Our main goals for our clients is engage, add value, build trust and sell!
What Is The Best Social Media Marketing Strategy To Sell Products?
The best social media marketing strategy to sell your product depends on the type of product you’re selling. Why? Well simply put, some social media platforms are better to use if your industry leverages visualization more than information. For example, a hair product is more visual marketing than a business that sells coffee. Both can leverage visual assets but hair product demonstrations are a must in any social media strategy.
We ranked each social media platforms according to product sells:
These are our custom list and just as an extra tip, having a blog is the next step to help bring more awareness to your product.