What Is Email Marketing?

Email Marketing Is...

Email Marketing is the process of sending commercial messages to a group or groups of people at a time. Businesses incorporate email marketing into their marketing strategy for various reasons.

Developing a good email marketing strategy can significantly change the trajectory of your business. Of course ‘good’ is relative. Without the right strategy email marketing can seem pointless.

Why Use Email Marketing?

Nowadays you can’t open up your email box without being bombarded by hundreds of email campaigns. Most of them you probably ignore. But how do you prevent your emails from going into the trash bin? Well, keep reading.

phone and a computer on a desk with the words email marketing on the phone screen and laptop screen

Email Marketing is a great tool to use and has been a game changer for a lot of companies. One of the core advantages of implementing any email marketing campaign is the ability to mold your own community.

No matter what industry you’re in, it’s imperative to grow your community and keep them in the loop of changes within your business. Because at the end of the day, your customers are your investors. Keep your investors in the loop!

Use Email Marketing To:

  • Creatively Market Your Brand
  • Share Company News And Stories
  • Release Special Promotions Or Sales
  • Sell Products
  • Announcements

In short you should be using email marketing as a personalized message board. You want to make your email subscribers feel special, as if they are the only ones receiving your messages.

Think of email marketing as a posture card. How do you make your post cards personal? What kind of tone do you like to use? What do you say? All of these questions will drastically influence the effectiveness of your email marketing.

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Understanding The Value And Effectiveness Of Email Marketing

colorful notebook with email marketing drawn onto paper

Even though email marketing is one segment of your internet marketing efforts it is a very important piece. Our clients often question it’s value in comparison to social media.

We believe using social media and email marketing simultaneously is the best way to maintain a healthy presence online. Just don’t over do it.


Social media and email marketing differ quite a bit. We like to tell our clients that email marketing allows you to have more of a personal connection to your audience than social media. If someone is an email subscriber they are without a doubt interested in your product.

But social media followers don’t always convert that same way. In most cases you have no idea why someone choose to follow you. But if someone fills out an email form you know they have a genuine interest.

The overall value of email marketing is unparalleled. If used correctly, you have the ability to mold an entire community of people. And they best part is that you don’t have to leave your home to reach them.

49% Of Consumers Want Emails From Brands They Love

According to Statista, 49% of consumers want to hear from you! If your a candle business, they want to know that your candles are 30% during the holidays. That information is important to them!

Make it your duty to find these people and send them emails that they actually care about. Don’t be too sales orientated. Have some fun and get creative in your messages.

Maybe you’re not impressed by 49%, that fine. Instead, consider this statistic from WordStream.com. They reported 59% of B2B Marketers say that email marketing has been a leading factor in their revenue. Hopefully that gets your attention.

But how can you receive a 59% increase in your revenue? Well, even if you aren’t a B2B Marketer there are basic strategies you can use today to see more sells and engagement, such as:

  • Providing quality content to subscribers, content that they actually care about, during the right time.
  • Planning your email releases carefully so that aren’t too frequent.
  • Being clear on your messaging and creating an interactive email format.
  • Links to websites, blogs, and other valuable resources are clear and present throughout the email.
  • Email headings are fun and creative.

So, on a practical level what does this all look like? Grab your phone and look at the last email you received from a business. Start making observations based on the tips above. How did the business set up their content from start to finish? What kind of tone did they have within their copy? What kind of visual assets did they use? What parts do you like?

At the end of the day, don’t reinvent the wheel. Instead learn from others that are already doing it.

The Benefit Of Email Is That 91% Of Consumers Using It Daily

We won’t get into the details of where 91% of consumers open up their email. Just note that emails are being formed and check very regularly. Reported by Constantcontact.com.

The ongoing benefits of email marketing is consistently growing. As you start to do more research you’ll even notice that various email marketing tools are expanding their reach and services.

One of the greatest advantages of email marketing is that it provides a special line of communication to your audience. Even if your audience is international, with email marketing you have the ability to reach anyone anywhere. And you can be as creative and playful as you want in email (it’s more acceptable there).

Email marketing allows you to build brand credibility, boost sales and has the ability to help you increase traffic to your website. But in order to see these benefits you have to use the platform correctly. We’ll show you how, let’s dig in, step by step.

How Do You Get Started In Doing Email Marketing?

women sitting on floor looking at a poster with email marketing on it

There are a number of ways to start your email marketing process. Depending on where you are in your business will heavily affect how and when you start. If you’re new to email marketing don’t worry it doesn’t take long to get started.

First Start Here…

  • Build/Collect Emails From Your Customers
  • Find Some Good Email Marketing Tool Like Mailchimp and Canva
  • Have A Customer Discovery Session (brainstorm why they gave you their email, as a customer how do you like to be emailed, what do you like seeing? Etc)
  • Collect Visual Assets
  • Nail Down Your Messaging, Email Headers And Publishing Schedule
  • Implement A Social Media Campaign Around Your New Email Subscriptions
  • Create Pop-ups On Your Website For Email Collection

After you’ve completed these preliminary steps, you should have a basic foundation to build your email marketing strategy.

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