What Are Some Search Engine Optimization Techniques?
Great SEO Techniques Are Golden.
There are many different search engine optimization techniques that you can use in today's digital age. From understanding how to optimize the content on your webpage, to ensuring that you're targeting the right keyphrases, SEO techniques can get confusing and time consuming. On this page we will give you some great SEO techniques for you to use in order to grow your organic search presence.
Awesome Search Engine Optimization Techniques.
- Get Better At Optimization Of Web Content.
- Focus On Topic Clusters Instead of Just Keywords.
- Improve User Experience On Your Website.
Get Better At Optimization Of Web Content.
One of the biggest search engine optimization techniques that you should be paying attention to is actually optimizing your website/content. This is such a big deal for your SEO because of so many different reasons.
I mean think about it like this... If your website is not optimized and it's:
- Still Using A HTTP Connection Instead of HTTPS
- Loading Slow Because Of Bugs/Other Reasons
- Not HTML Tagged Correctly or At All
- Built For Keywords & Not User Experience
Than why would Google, or other search engines even want to send traffic to your website? (Um... They Wouldn't)
Which is why you have to take the time in order to optimize each webpage that you build to get better organic search ranking.
HTTPS or You're Losing Huge.
Now one of the first things that you must do in order to optimize your website is you have to get a HTTPS connection.
Websites that don't have a secure connection, and are still using old HTTP web protocol is the biggest mistake that you're making.
The reason is because not only are you lacking crucial security on your website, but Google has also started to warn users that they are visiting a website that does not have a HTTPS connection.
This warning is more than enough to deter most web users from visiting your website, and you can ensure that it does the same for any search engine trying to give you organic search ranking.
Therefore don't wait any longer if you're still using a HTTP connection, because there is no upside for having HTTP, and extreme downside to it.
Website Speed Kills All Search Engine Optimization Techniques
Now that you're using a HTTPS secure connection, it's time to make sure that your website loads as fast as possible because this will increase user experience, and boost SEO rank.
Did You Know?
A 1 second delay in page response can result in a 7% reduction in conversions.
If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. - Source: Neil Patel
Since it's so important to have fast website loading times, that means that each time you build a webpage it should be optimized from the start. But what does that even mean?
It means that when you build any webpage you should be thinking of things like:
- HTML is correct, with clean code. Duplicate code, wrong HTML and extra characters should be revised.
- Images should be optimized so that they don't add page loading time.
- Semantic Markup should be correct, which means:
- Only One <h1> Per Page. This should be the main topic of the page. Never re-use <h1> on any webpage. Think of this like the title of any Book you've read.
- <h2> Should now be used for any other main topic used on your webpage. You can think of this like a chapter in any book. Every chapter would be a <h2>.
- <h3> Is now used if you have a sub topic for any <h2> topic on your webpage... So on and so forth.
An Optimized Webpage Looks Like This
<p> Opening words about search engine optimization. </p>
<h2> What Is Search Engine Optimization </h2>
<p> Content about what search engine optimization is. </p>
<h3> Search Engine Optimization Is User Experience </h3>
<p> Content about search engine optimization and user experience topic. </p>
<h3> Search Engine Optimization Is... </h3>
<p> More content about what search engine optimization is. </p>
<h2> How does Search Engine Optimization work?</h2>
<p> Content about how search engine optimization works.</p>
<h3> SEO Works By Crawling Your Webpage</h3>
<p> Content about SEO crawling webpages to work.</p>
<h3> SEO Works By ...</h3>
<p> More Content about how SEO works.</p>
While building your optimized webpages you want to make sure that you include images, and content that is going to entice the user to consume the entire page.
When the user consumes more of your page you will get positive results for organic search ranking because people aren't bouncing from your page.
This also gives your webpage the best chances of search engines actually understanding what your webpage is about, and when search engines understand what your webpage is about that means you're more likely to show up in search results.
Focus On Topic Clusters Instead of Just Keywords.
Now that we know how to optimized our webpages better, it's time to start building more content in order to get better search engine ranking.
But what do you want to start creating pages about?
In the new digital age you can no longer just create webpages that target one keyword, and provide very little user value. Webpages that are:
- Stuffed with keywords.
- Created only for search engines.
- Robotic and boring for the user.
- Not providing any value or information.
Will most likely not see the greatest results when you're talking about organic search ranking.
Build Pillar Content.
Instead, when you're building webpages now you should focus on giving a complete answer to any question people may have.
This complete answer content is what some refer to as "pillar content" and building your webpages in order to be pillar content is one of the best ways to get organic search ranking.
It's best practice when you build any pillar content webpages that they are around 2000 words or more because it has to be detailed enough to completely answer the topic you're writing about.
Making pillar content webpages like this will ensure that your content is very informational, is long enough for search engines to understand the topic, and allows your page to be displayed for many different keyword clusters.
Another great exercise for you to do with Pillar Content is to make smaller pages, or cluster pages, in order to explain sections of your pillar content in more depth.
Once you create multiple smaller pages to explain your Pillar content ideas in better detail, link them all together on your pillar content webpage and you will have a very powerful piece of content.
Not to mention your webpages will be so good that users are likely to share it with others.
Improve User Experience On Your Website.
Finally, our last search engine technique that will drastically effect your search engine ranking all comes down to the user's experience on your website. This is so important for search engine rank, and even more so in the future, because search engines take user experience into huge consideration when giving you search rank.
For instance, Think of This Example:
Google ranks one of your webpages high on it's organic search ranking, therefore you start getting a lot of targeted traffic to that webpage.
Once the user gets onto your webpage they quickly find out that your webpage is not what they are looking for... So they leave fast and look for another organic search result to click on.
What this tells Google is that the information on the webpage that it's sending traffic to is NOT answering the question that it's suppose to.
No matter which reason your users are leaving your webpage for, whether it's because your webpage(s):
- Loads to slow, which makes users bounce before they even see your webpage.
- Doesn't answer the question that your user is looking for, therefore they have to look for another search result under the same topic.
- Looks difficult to read so they leave your webpage instead of reading it.
It doesn't matter to Google, because well... Google only cares about giving users most relevant search results on the internet.
And if your webpage is NOT that, then Bye Felicia.
But Don't Worry. We Have Your Back.
Now to be serious about it, there are many different ways in order to increase your user's experience... So many that it would be annoying for you to waste time figuring out which techniques work the best.
Which is why made this list of 3 great ways in order to increase your website's user experience.
- Increase Your Website Loading Time.
- Use White Space To Make Your Webpages Easier To Read.
- Have Great Looking Images, Call To Actions, & Colors.
Increase Your Website Loading Time.
Website loading time is a huge deal when you're talking about your user's experience. Think about it from your point of view.
Do you remember that time you went to a website and it took forever for it to load? Now think about if you waited for it to load, or if you backed out and went to another webpage?
Chances are that you went to another webpage, and that is what most users do.
One great way to improve your website loading time is to ensure that you always compress your images to as small as possible, without compromising to much on the quality of your image. Large image size is one of the biggest problems for any website when it comes to loading time.
Make sure that you don't compress your images so much that they start to look pixelated, or just bad in quality. It's best to save each image at the exact size that you need it for your website/webpage/blog because if you do that you'll ensure peak optimization.
Use White Space To Make Your Webpages Easier To Read.
Remember that friend you had (or maybe it was you) that always had posters, pictures, stickers, and whatever else all over the wall? Now try and think of the image they had in the bottom left of the wall...
Unless you have a photographic memory there is a good chance that you don't remember the picture on the bottom left. This is because all of the images distract you from being able to really focus on one image.
The Same Goes For Your Website
When you don't have a good amount of white space on your website it can really make it hard for the user to pay attention to one section... Let alone read an entire page that looks like clutter.
Using white space on your webpage:
- Encourages the user to consume more content in any given area because they can focus on the message.
- Makes your content look less scary, so they end up reading your webpage for 10 minutes, instead of looking at it like a school essay and running.
- Ensures that people get less distracted when looking at your webpage.
- Will give your website a modern, and fresh feel.
In order to increase the odds that people will read your entire webpage, start adding white space instead of cramming more content everywhere. (You May Love The Results)
Have Great Looking Images, Call To Actions, & Colors.
Now this last one goes hand and hand with having white space on your website because it's all about how your website looks, and feels to the user for these search engine optimization techniques.
Websites that take advantage of great looking color combinations, and the use of call to action buttons in the right place really give the advantage.
Call To Action buttons also give you a give advantage when you use them right because they allow your website to generate leads from your internet traffic. (This Is A Huge Deal)
Because think of an instance in which your website has 1 Million webpage visits, but not one call to action. Could you turn any of them into a customer that you could actually contact?
The answer is no...
But with the right placed call to action buttons you can convert a % of your website traffic into a lead, and the ability to convert leads on any webpage you make is truly priceless.